A spokesman for ByteDance said the company is constantly looking for opportunities to enrich its experience and contribute to society.

Journalists suggested that paid videos would not be displayed in the For You section. It is likely that money will be charged not for the main content of the creators, but for additional content.

The paid subscription feature is currently being tested in closed mode, so it is not publicly available.

In October, TikTok began testing the option for content creators to tip their fans through the platform's app. Activation of the function is available for accounts with more than 100 thousand subscribers. Users whose application was approved by the admins had a "Tips" button for making direct payments.

Last summer, ByteDance announced the creation of a $200 million TikTok Creator Fund to support video creators over the age of 18 in the United States. The company promises that the amount of the fund will increase over time. ByteDance does not say how many video creators will receive support and how much they can claim. The platform also helps to conclude partnership and sponsorship agreements.

In September 2021, Twitter announced the launch of paid subscriptions to the social network. For a monthly fee, users are given access to exclusive content. The cost of the option varies between $2.99 ​​and $9.99 per month.

This week, Instagram began testing the paid subscription feature for users in the US. Subscribers will be able to view access to unique videos and stories, as well as interact with content creators on unique live streams. The monthly payment for the option ranges from $0.99 to $9.99.

Translated by:Standard.kz